Thursday, October 04, 2007

 

Proofreader Shortage Strikes Again

Can you spot what seems to me to be an error in this article from the Wall Street Journal?
Upscale European Stores Mix With U.S. Discounter

By Ann Zimmerman
Word Count: 452 | Companies Featured in This Article: Target

Target Corp. is making its presence known across the pond, even though it doesn't have any stores outside the U.S.

Starting tomorrow, as London Fashion Week unfolds, shoppers at London-based Selfridges & Co. department store will sell for a limited time a collection of apparel created by British designer Alice Temperley for Target.

This is the latest in a long line of different buzz-inducing marketing ploys Target has employed over the years. It helped pioneer "pop-up" stores to temporarily sell its wares in areas bereft of a Target. Other retailers have ...




shoppers at London-based Selfridges & Co. department store will sell ? Really?



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